Wishing to attract brand-new shoppers with increased On Demand choices, larger high speed broadband speeds, along with broadened channel listings and cable options Comcast is in the process of rebranding as Xfinity. Comcast initiated the alteration with a number of commercials broadcast throughout the Vancouver Winter Olympic games for eleven markets offering this new service. Comcast states that they are going to supply the same great Comcast value, outstanding programming and international offerings with higher quality and limitless new options. Comcast stands out as the biggest service provider of digital cable tv plans together with broadband Internet and digital voice service.